Purchasing Power refers to the disposable income (net income excluding taxes and social security contributions, including received transfer payments) of a region's population.

Purchasing Power: the most important indicator of consumption potential

Purchasing Power is the most frequently used indicator for consumption potential. It is a suitable planning variable for the sale of your products and services if their demand depends primarily on the consumers’ income and if you sell directly or indirectly to the end consumer. Particularly for higher-value goods and services, demand and sales are directly dependent on the level of Purchasing Power.

Worldwide available in uniformly high quality

MB-Research Purchasing Power is available in the usual high quality for a variety of countries worldwide, at the administrative, postal and for many countries also at the microgeographical level.

Purchasing Power - Selected areas of application:

• Location and store network planning
• Identification of target group potential in the catchment area
• Acquisition of new customers through target group localization
• Advertising planning, direct marketing
• Optimization of advertising channels and customer approach
• Out-of-home advertising: evaluation of billboard and digital screen locations, target group-specific advertising campaigns